Podcast & social media
This large content producer creates and offers best-in-class entertainment. In addition to selling their channels directly to consumers, in many countries, they have distributors as strategic partners, establishing a B2B venture. These distributors have their own social networks where they share the contents of all the channels in their portfolio.
We have been responsible for the community management and content creation of DiRWA’s LinkedIn for more than four years. We started with a single profile where the main languages of the audience were combined until the market grew and we segmented their LinkedIn profiles by language.
We introduced a mascot, the DiRWA robot, and then a whole robot family, representing their value of diversity. This element increased audience engagement and was applied across DiRWA’s marketing channels.
Facing a new