Podcast & social media
A new
approach
to growing
engagement.
Overview
This large content producer creates and offers best-in-class entertainment. In addition to selling their channels directly to consumers, in many countries, they have distributors as strategic partners, establishing a B2B venture. These distributors have their own social networks where they share the contents of all the channels in their portfolio.
![](https://lionagency.com/wp-content/uploads/2023/02/robot__thumb.png)
![](https://lionagency.com/wp-content/uploads/2023/02/blue__robot.png)
Dirwy.The mascot-bot.
We have been responsible for the community management and content creation of DiRWA’s LinkedIn for more than four years. We started with a single profile where the main languages of the audience were combined until the market grew and we segmented their LinkedIn profiles by language.
We introduced a mascot, the DiRWA robot, and then a whole robot family, representing their value of diversity. This element increased audience engagement and was applied across DiRWA’s marketing channels.
![](https://lionagency.com/wp-content/uploads/2023/02/dirwa__thumb_1.png)
![](https://lionagency.com/wp-content/uploads/2023/02/dirwa__thumb_2.png)
![](https://lionagency.com/wp-content/uploads/2023/02/dirwa__thumb_3.png)
![](https://lionagency.com/wp-content/uploads/2023/02/dirwa__thumb_4.png)
Facing a new
challenge.
In 2021, the company picked our brains to come up with a new strategy, one that incorporated traditional media and still fit within the company’s values: innovation and technology.
We came up with the idea of utilizing the Anchor platform to create content for the DiRWA business social community in a podcast format. This below-the-line project is called RPA Smarter. The podcast is currently available in Spanish and Portuguese, and we’re preparing to launch in English soon.
![](https://lionagency.com/wp-content/uploads/2023/02/Podcast.png)
![](https://lionagency.com/wp-content/uploads/2023/02/dirwa__thumb_5.png)
![](https://lionagency.com/wp-content/uploads/2023/02/dirwa__thumb_6.png)
![](https://lionagency.com/wp-content/uploads/2023/02/dirwa__thumb_8.png)
Average of
150
Plays per episode
DiRWA LinkedIn Business Community
5,621 – 45%
Increase
![](https://lionagency.com/wp-content/uploads/2023/02/dirwa__thumb_8.png)
Outcomes.
2,404
Podcast plays
16
Episodes
Average of
150
Plays per episode
DiRWA LinkedIn Business Community
5,621 – 45%
Increase
![](https://lionagency.com/wp-content/uploads/2023/02/dirwa__thumb_7.png)