In a world overloaded with content, we help brands stand out—loudly and clearly. We mix strategy with storytelling, creativity with code, and intuition with AI to disrupt the expected and spark real connection. If it’s not cutting through the noise, it’s not us.
Strategy.
Solving the most challenging problems for clients is what we thrive on. Our solutions-based approach starts with exploration, from which we develop strategies to grow your brand.
Design.
Our team of award-winning designers, art directors and visual strategists, includes experts across multiple industries, producing content that is authentic and drives engagement.
Digital.
We’re digital experts and employ advanced techniques to ensure brands stand out in today’s always-on world. From design methodology to delivery, our solutions are disruptive and drive bottom line results.
Artificial Intelligence.
We use AI to boost productivity, expand our capabilities beyond human limits, and accelerate project delivery. There’s nothing better than partnering with a smart agency that delivers on time—with quality, precision, and impact.
With teams in the United States, Argentina and Brazil – we’re well positioned to create disruptive brand stories across the Americas.
Adrian Novello
CEO – Account Director
Adrian founded the Lion Agency nearly two decades ago. His vision was to create a space where everyone would be able to explore creative and innovative ideas through multimedia communication. He opened the first agency in Buenos Aires, Argentina, and he expanded the operations to São Paulo, Brazil and The United States, His team has expertise in marketing and communications through the Americas.
Adrian arrived in the United States in 2013 on a creative talent O-1B visa, granted for his published articles, as well as national and international awards won with Lion Agency.
Keeping up with the fast-paced changes in markets and audiences, Adrian continued to create strategies for clients such as American Express, HBO, Amerant Bank, LAN Airlines, Siemens among others.
Jose Batalla
Associated Partner
Jose is a consumer goods marketing professional with over 25 years of experience in domestic and international business and branding development. Jose has served on both the ad agency and the client side managing external and internal products. His diverse strengths include a balance of strategic, analytical and creative skills.
Batalla is also a brilliant creative artist who leads the agency by example. In his continuous pursuit to set the next trend, this award-winner is focused on providing our clients with innovative advanced resources in creative design and production. The tremendous success of his work speaks for itself.
Andrea Cancian
Art Director
Graduated in graphic design at UAI university, Andrea always had a passion for design, illustration, photography and the latest design software. Curious by nature, she is not only at the forefront of the latest design trends, but also of programming and motion graphics.
She joined Lion Argentina in 2010 as a graphic designer, quickly stepping up as a leading creative. After taking a break to raise her daughter, she returned even stronger to lead the most important projects of Lion Agency USA.
Sergio Velazquez
Motion Graphic Director
Sergio brings over a decade of expertise as a motion graphic designer and a seasoned expert in 3D modeling. As one of the pioneering graduates from Argentina’s renowned FX Special Effects School. His creative vision and technical proficiency have made him a sought-after talent among clients seeking innovative solutions. Throughout his career, Sergio has collaborated with leading brands, leveraging his creative prowess to deliver stunning visual experiences. His portfolio boasts a diverse array of projects, showcasing his ability to breathe life into concepts through captivating motion graphics and intricate 3D models.
Martin Latrechina
Digital Media Specialist
Martín is a digital expert with more than 24 years creating strategies, content and campaigns for clients in USA, Puerto Rico, Spain and Latin America. He has a large experience working on industries such as Insurance, Insurtech, media and btb environments. He defines himself as “I’ve been once an algorithm”.
His collaborative and team role makes it always a differential to our clients counting on his vision in a project that involves digital thinking.
This strategist and content creator collaborates with the community as a professor at the University of Palermo and at the Catholic University. Rugby fan and devotee cheef of grill and red meat Argentinian style.
Christopher Cragg
Project Manager
A natural strategist with a sharp creative eye, Christopher brings clarity, focus, and momentum to every project. With a background in digital copywriting and eCommerce, he understands how to move brands forward—on time and with impact. Originally from England and now based in Fort Lauderdale, Christopher thrives at the intersection of structure and spontaneity. He’s known for his calm under pressure, sharp instincts, and ability to turn complex challenges into clear action plans and he makes a great cup of tea. A lover of great storytelling, thoughtful design, and smooth execution, Christopher is the kind of project manager clients trust and teams rally around.
Diversity makes us stronger,
more creative and more innovative.
Diversity and inclusion are essential to our culture and are at the core of our values. We offer our teams the tools, training and experiences they need to reach their full potential. We’re convinced that we are all responsible for creating an inclusive environment where no one feels discriminated for any reason, such as age, gender, sexual orientation, ethnicity, religion, gender identity and differing abilities.
Join us.
If you are looking for a space where you can exploit all your creative potential and continue learning. Lion is your place.
Apply Now.
