A client-centric campaign
The simplify my business company.
Overview
Introducing Brava, a new brand in business solutions aimed at simplifying IT, business, and cyber-security solutions. The company is embarking on a campaign to establish its presence in Bermuda, the US Virgin Islands, Guyana, and the Cayman Islands.
Competing against three agencies, we emerged victorious with our concept: «Brava, My Simplify My Business Company.» Our message has been meticulously crafted for each market, spanning across 360-degree channels.
Connect. Protect Evolve.
Focused on the SMBs and Enterprise markets, we need to create a message and design a look and feel that could reach these two audiences. The «Simplify My Business» company was the soul of the campaign; however, we need to create a strong and simple claim that summarizes Brava’s pillars. After brainstorming, «Connect. Protect. Evolve.» was selected.
Brava was formed through the merger of four local IT companies: One, Viya, GTT, and Logic. Transitioning our existing clients to the new brand posed a challenge, as clients often react to changes. To address this, we introduced co-branded communications to announce the news.
The project.
The 360-degree campaign included ads, videos, radio spots, billboards, digital banners, press releases, and internal and stakeholder presentations. For each market’s ad campaign, we utilized specific models to maximize engagement with the audience. We created all the collateral marketing materials for the launch events, digital ads, and awareness videos.
The project lasted almost 4 months, and now that we’ve achieved brand awareness, we are moving forward to the second phase: service and product promotions, and the Brava Club. We are working on a new set of interviews called Brava Talks and planning to launch a podcast too. 2024 is here, and Brava is ready to lead the business IT solutions in the Caribbean markets.
